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The NGO Bitcoin Argentina contacted me to propose designing the identity of a conference related to the crypto ecosystem. The event is free and its mission is to share knowledge about the cryptoeconomy.
The objective was to create the entire digital campaign to communicate the event. Social media posts, paid ads, website and event visuals. I share with you some numbers that we achieved:
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The process begins by analyzing the state of the brand and making necessary visual adjustments.
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3 years after my redesign, the organization maintained the identity and the event is getting bigger and bigger.
